Social Listening
EventTrack uncovered that almost 77% of occasion advertisers use online networking as a key engagement methodology before an occasion. That number drops to 61% after the occasion but great marketers know they need an ongoing dialogue.
In-Event Surveys
Need to know what your gathering of people thought about the speakers or exhibitors you’ve booked? How long were they there for? Did they appreciate the theme? Is there something else they wish we did? What topics are they most interested in?
App Insights
Your mobile app is a trove of participant action that you can use to create information. You can add elements like gamification and embed both photograph missions and social media checkin’s.
- Photograph missions – urge participants to discover areas or individuals to snap photographs of that they can post to their social channels; it inspires them to utilize your occasion’s hashtag, while advancing the amount of fun they’re having (and once more, there’s prizes).
- Social checkin– inspiring individuals to check in
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