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3 Ways to Track Event ROI

Social Listening EventTrack uncovered that almost 77% of occasion advertisers use online networking as a key engagement methodology before an occasion. That number drops to 61% after the occasion but great marketers know they need an ongoing dialogue. In-Event Surveys...

ROI on Live Events

According to Entrepreneur.com’s 2014 report, 75% of companies with event budgets between $50 and $100 million are saying they expect an ROI of more than five to one for event and experiential programs. See it here.